Jaipur Rugs is a renowned Indian manufacturer specializing in handcrafted, hand-knotted rugs. Established in 1978 by Nand Kishore Chaudhary in Churu, Rajasthan, the company began with a modest setup of two looms and nine artisans. Today, it stands as one of India's largest exporters of handmade rugs, employing over 40,000 artisans across six states and 600 villages. The company has expanded its reach to more than 40 countries, with a significant presence in the United States through Jaipur Living, based in Atlanta
At the heart of Jaipur Rugs' operations is its commitment to social entrepreneurship. The company operates on a model that connects rural artisans directly to global markets, eliminating intermediaries and ensuring fair wages. Approximately 85% of the artisans are women, many from marginalized communities, including tribal backgrounds. This approach not only empowers these artisans economically but also preserves traditional weaving techniques passed down through generations.
